Search Engine Rankings
While SMO focuses on attracting traffic from sources other than search engines, increased rankings are a clear result of SMO success. Social interaction and search are becoming important to search engines.
Better rankings instantly translate to more visitors to your website. Interacting with individuals on social media also helps you reach a new audience and expand your consumer base.
Posting consistently on social media puts your company in front of your customers’ newsfeeds helps to build your reputation and voice. Social media activity exposes your company’s human side.